Online Streaming Adds Millions of Viewers For ‘Heroes,’ ‘The Office’ - Download Free Phim, Nhac, Phan Mem, Karaoke

conmeo · #1 (**permalink**) 10-17-2008, 11:27 AM

How many consumers stream TV episodes on the Internet? How many download the episodes on iTunes? How many watch the episodes using video on demand? How many view the episodes on mobile phones?

NBC is trying to tell by adding together all the exposure of its episodes on five platforms in a rubric they call the TAMi, short for “Total Audience Measure index.” The TAMi was first used for the Olympics and is now being released on a weekly basis for NBC’s prime time shows.

While the piecemeal approach to measuring multi-platform views leaves much to be desired, the data persuasively shows that free Internet streaming is the most popular alternative to traditional television viewing. Next to streaming, paid downloads, video on demand and mobile viewing all account for only a tiny share of the total viewing.

Take “Heroes,” NBC’s signature drama. The season’s second episode of “Heroes,” on Sept. 29, was viewed about 17 million times, NBC estimates. Television viewing accounted for 12.8 million of those views. Online streams added 4 million views to the total. Paid downloads on iTunes, Microsoft’s Zune and Xbox stores, and Amazon.com accounted for 19,780 views. Video on demand added 19,438 views and mobile added 16,984 views.

The data includes a big asterisk: all online streams are not counted equal. On NBC.com, each segment of an episode is counted as a stream, so a full episode could count as six streams. On Hulu.com, one episode equals one stream, avoiding the duplication problem. Presuming that half the views were on NBC.com — and thus two million of the streams should actually count as 340,000 views — then the total streaming figure of 2.3 million still represents 20 percent of the total viewing of the episode.

The first episode of “Heroes” saw 8.1 million streams, but like other shows, the number of streams dissipated as the season continued. The show’s third episode, on Oct. 6, saw 11.2 million TV viewers, 3.1 million streams, 15,306 downloads, 5,627 video on demand views, and 18,306 mobile views.

First-year shows like “Knight Rider” that were released online one week before they premiered on TV enjoyed a nice boost from the Web, but it’s unclear whether the early releases had a long-term benefit. The first episode of “Knight Rider” was streamed 1.3 million times and downloaded 90,843 times. The second episode was streamed 692,000 times and downloaded 4,383 times, and the third episode was streamed 393,230 times and downloaded 2,095 times. (NBC notes that episodes that air earlier can “accumulate more exposures” because they are available for a longer period of time.)

“The Office,” now in its fifth season, is an especially popular program among online viewers. Its first episode was viewed by 15.4 million on TV and another 6.9 million times on streaming sites. Again, streams are not counted equally, but even if half the streams came from NBC.com, the full episode was still viewed 4 million times online, an impressive amount.

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