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Van Nghe Magazine
Van Nghe Magazine Thuy Nga affirms its place as the premiere leader in Vietnamese entertainment once again with the newest creative addition to the company’s illustrious music and media production. This time the product comes in the form of a thick, glossy magazine called Van Nghe (Entertainment). Since the magazine’s celebrated debut in March 2000, Van Nghe magazine has quickly earned its reputation as one of the most high-profile journalistic and advertising presence in Vietnamese communities worldwide. In fact, Van Nghe has been dubbed as the “Vietnamese People magazine.” Millions of fans devoted to Paris By Night videos have enthusiastically welcomed Van Nghe magazines into their homes. The vibrant and stylish Van Nghe magazine sells for $6 and is available in more than 1,000 Vietnamese music and bookstores in the U.S. Van Nghe magazine is also popular with more than 100 foreign distributors in Canada, France, England, Germany, Australia and the Netherlands. “We have invested heavily over the years to grow our music business around the world," says Mr. Lai Van To, from the company’s U.S flagship store in Westminster’s Little Saigon district. "As an extension to Paris By Night videos, Van Nghe magazine is moving aggressively to deliver the best cultural and entertainment coverage to our Vietnamese audience globally.” Van Nghe offers insightful cultural articles about Vietnamese traditions such as the Vu Lan holiday, similar to Mother’s Day; highlights extraordinary Vietnamese personalities; and provides inquiring fans with the latest entertainment news from Little Saigon to Monte Carlo and from Hollywood to Hong Kong. Perpetually innovative, Mr. To also launched the first international Thuyngaonline.com in 1998. By adopting this horizontal marketing strategy, Thuy Nga has effectively introduced their artists and new recordings to fans via Thuyngaonline.com. Thus, creating high demands and allows its international fan base accessibility to Paris By Night music CDs, DVDs, karaoke discs, audio book collections—and more recently, the company’s latest conception: Van Nghe magazine. The site's drawing power is illustrated by the dramatic leap in visitors to the site, which, for example, has more than doubled in the first year from 30,000 thousand to 100,000 unique visitors per month. Statistics show that more than 3 million fans visiedt Thuyngaonline.com annually. The successful website will celebrate its eighth year in September 2006! Thuy Nga’s prestigious brand name the only Vietnamese music production company in the world that has earned instant recognition around the world. Such impact empowers Thuy Nga to connect directly with the public through the innovative and powerful marketing of Thuyngaonline.com, Thuy Nga radio programs, and their most recent success, a captivating publication called, Van Nghe magazine. Thuy Nga connects you to Vietnamese communities worldwide!!!
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